Start a project


Everything on Bertie must be a project.

A project is something with a real beginning and end. Like a school project or a game, it really does end. The goal of the project is to produce something, and once it is produced, the project ends.

Every project on Bertie must fit into one of our categories.

Our categories are Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography, Publishing, Technology, and Theater.

Every student Creator on Bertie must have a Parent’s approval.

If you are not a legal adult (that is, you are under the legal age of 18), you must get your parents approval for any and all projects that you launch on Bertie. Because a successful project involves the transfer and payment of real money, a successful project creates a “contract” between the Creators and Sponsors. Creators promise to use the money collected for the sole purpose of creating something, and in exchange, they will send their Sponsors a Reward in a timely fashion. Also, the factory, music producers, software programmers, as well as any and all third parties who were involved in producing the Rewards must be able to deal with a responsible adult.

Do you approve all projects?

We generally approve all projects, unless they fall into certain categories of projects and Rewards which are prohibited on Bertie. We do not make any judgment about whether an idea is good or not, but we check projects over to ensure that they comply with our guidelines.

Who can create a project on Bert and me?

Creating projects is currently open to Creators in Shanghai, China.

What is not allowed?

  • You cannot raise money for causes, such as charities, even if they are honest and mean well. You also cannot raise money for your own or someone else’s personal living expenses or aspects of someone’s life, like medical bills, tuition, a vacation, etc. You may not donate any of the money you raised for another cause or charity, either.
  • You may not raise money for a loan and you may not sell equity (i.e. an ownership stake) in something.
  • Rewards must be produced as part of your Bertie Project. You may not provide Rewards which were made by someone else and you may not resell anything made by someone else.
  • You may not raise money to start or to support an e-commerce company, a business, or any other operation which needs money. Money raised in Bertie Projects must be used to produce a unique idea of the Creator and that project must have a real, definite end.
  • Any software project which is funded on Bertie must be the original idea of the Creator and the Creator must be the one who directly oversees its development.
  • You may not offer Rewards of alcohol, tobacco, drugs, weapons, items relating to alcohol, tobacco, drugs or weapons, anything which may cause harm to someone and/or which is subject to government regulations.
  • You may not raise money for a project which offers advice, including financial, medical, astrological, college entrance, etc.
  • No items which are subject to FDA or SFDA approval, including nutritional supplements, bath and beauty products (including cosmetics), surveillance equipment and medical/health/safety products.
  • Bertie strictly prohibits the use of anything which is offensive, hateful or dangerous, including pornography, hateful language (e.g. cursing or curse words) and negative statements which might hurt someone.
  • We strictly prohibit the use of Bertie to support or oppose a political cause.
  • We prohibit the use of Bertie for any of the following purposes: contests, raffles, coupons, and gambling and memberships.We require that Creators make honest disclosure. That is, you must present your project honestly. That means if your idea is being developed and/or is not yet finished, you must say so in your description. Do not make it sound like your product is fully designed and completed. It is perfectly OK to show sketches, drawings, photos of its development, and if you have a prototype, show that too! Sponsors can be forgiving if you tell them that the final product may differ from your initial design and prototype. Be sure, however, to tell them HOW the final product will be different. They can be quite unforgiving if they think you misled them.

Your online behavior must be polite and considerate.

Do not spam. People really hate spam. It makes you look bad and it hurts every other Bertie project. In case you don’t know what Spam is, here are some definitions of spam:

  • Spam is any kind of unwanted online communication. The most common form of spam is unwanted email. You can also get text message spam, instant message spam (sometimes known as spim), and social networking spam. (source: Microsoft)
  • Unsolicited, usually commercial e-mail sent to a large number of addresses (Source: Mirriam-Webster Dictionary)
  • Unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk e-mail. (Source: Yahoo)
  • To send unsolicited electronic mail or text messages simultaneously to a number of e-mail addresses or mobile phones (Source:

It is good to contact friends, families, acquaintances, co-workers, etc. but please do so one-on-one. DO NOT send one email to a large number of people at one time. It may (and almost always will) be re-routed by their email servers into “Junk Mail.” It is best to contact people directly, with a personal note from you. A personal message says to them that you are serious and usually results in a response.

If you are found to be spamming people, your project may be terminated.


  • Project Name – Give your project a cool title. Remember to keep it simple, and preferably, use something that will stick in someone’s mind. It should include the title of the creative project you're raising funds for. Don’t use words like "help,” "support,” or "fund.”
  • Parent Consent Form – This form must be signed and returned before your project can go live.
  • Category
  • Short Blurb – Describe your project in one simple sentence or phrase? Follow the KISS principle (“Keep it simple, Stupid!”).
  • Resource needs – If you need help in manufacturing, music production or software, please tell us about your project and what type of help you need in the box. Someone will contact you in 48 hours. Be sure to fill out the Project name, Category and Short Blurb sections above.
  • School - Concordia
  • Project location - City, Country
  • Campaign duration (recommend 30 days) - We recommend setting a target of 30 days or less. Short campaigns have higher success rates. They also create a helpful sense of urgency around your project. For more on duration, see Resources.
  • Note: After your project ends, there is a window for collecting money and processing pledges. Funds are transferred to your bank account after that. Be sure to take this into account in your project timetable.

  • Fundraising goal - Your fundraising goal include all the money you needed to complete the project and to ship all the rewards. Remember, if you hit your goal but it is not enough, you are on the hook to make up the different yourself, or you need to give the money back. Fundraising with us is all-or-nothing, you can always raise more than your goal but never less.


  • Pledge Amount: in RMB or USD?
  • Description: [describe the reward]
  • Estimated Delivery: [date]
  • Shipping Details:
    • Ship anywhere in the world
    • Ship international
    • Ship locally
    • No shipping needed
  • Limit Quantity: Y/N [Amount]

What to offer

  • The Reward is usually a copy of what you are making, tickets to a performance, copy of a music CD, etc.
  • How to price
    • The cost of your Reward determines the Pledge Amount.
    • Be sure to price your Reward fairly so that Sponsors feel like they are getting good value
    • The most common pledge amount: RMB 150
    • If you set a Pledge Amount of RMB 100 or less, you might get more Sponsors, but you’ll need more a lot more of them to reach your target
    • Whatever Pledge Amount you set, be sure that it includes shipping costs as well as the full cost of making or producing the Reward
    • What's prohibited
    • Rewards not directly produced by the creator or the project itself
    • Financial incentives
    • Raffles, lotteries, and sweepstakes
    • Coupons, discounts, and cash-value gift cards
    • Rewards in bulk quantities (more than ten of an item)
    • Multiple quantities of a single reward
    • For more, please review our list of prohibited items and subject matter.


Project Video - Projects with a video have a higher chance of success. Do not try to spend too much effort making the most beautiful video. It simply needs to explain your idea and what you are trying to create. Concise is good. For helpful tips and guidelines, check out Resources for our guide to Making an Awesome Video.

Project Description - This is your chance to explain in more detail about your idea. Explain why your idea is a good one in the first place, how you will use the money that you are raising and how you are going to produce your idea. You should definitely give Sponsors an idea of how long it will take to produce the Reward once you hit your fundraising goal.

Risks and Challenges - After you reach your fundraising target, what are some of the obstacles and challenges that you might face in producing your idea? Tell your audience how and why you are able to overcome these challenges. If setbacks do arise, how will you tackle them?

Challenges might include production delays, export permits, disagreements between you and your team, etc. Addressing this from the start helps build a supportive community. Sponsors usually understand that you will work hard to follow through, just be sure to communicate clearly and honestly with them about what risks there are in your project.

Project FAQs - You'll be able to add FAQs on your project page once your project goes live.

Important reminder

If you did not compose the music, images, video, or other content that you use in your video, then you do not have the right to use it. Using copyrighted material is against the law and can lead to you being sued. Remember lawsuits are seriously troublesome and very expensive. Be sure to create all the content yourself or use content that is free and can be used by the public.

Some legal, mostly free resources, check out: SoundCloud, Vimeo Music Store, Free Music Archive, and ccMixter.

About you

Photo – Upload a photo when you create an account.

Name - Note that if you are under 18 years old we will only use your first name and the initial of your last name (for privacy).

Your Telephone number

Your Email

Mother’s Name

Mother’s Telephone number

Mother’s Email

Father’ Name

Father’s Telephone number

Father’s Email

Biography – Tell a little bit about yourself, such as were you are from and some of your interests which. If they led you to have your idea, that is even better. Be careful to not give away too much private information (do not use your last name or tell where you live).

Your location – List your city here (Do not give your address).

Website - This is a chance to let Sponsors learn more about you and for you to show that you are qualified to make your idea come true. Include your blog or personal website, your Twitter account, and examples of your work are perfect!

Make Yourself Sound Trustworthy

Creators face two challenges

  • to make their idea sound attractive and
  • to make potential Sponsors believe that you can deliver.

You already covered your idea in the prior sections—Basics, Reward, here, you need convince Sponsors that if you reach your fundraising target, you can produce your idea and that you will definitely send them a Reward. Your biography helps them to understand a little bit about you, your capabilities and skills and why you are trustworthy. It is your job to make Sponsors believe that you can turn your idea into reality.

PayPal and Alipay Payments requirements

  • You are 18 years of age or older.
  • You are a permanent US resident with a Social Security Number (or EIN).
  • You have a US address, US bank account, and US state-issued ID (driver’s license).
  • You have a major US credit or debit card.